Trick-or-Treat for UNICEF
When most of us plan for Halloween, we think about costumes to wear, parties to attend, jack-o-lanterns to carve, or candy to hand out and devour. Sixty-five years ago, a Presbyterian minister had the idea to make the fun-filled holiday into something even more special: a way for young people to help families around the world.
From 1946 to 1951, Reverend Clyde M. Allison worked for the Presbyterian Church in the U.S.A. (PCUSA) Board of Christian Education in Philadelphia, PA, as Associate Youth Editor. During his tenure, he published the popular Junior-Hi Kits, where the first inkling of the program that became Trick-or-Treat for UNICEF (United Nations International Children’s Emergency Fund) was born.
The initial Halloween programs promoted by the Board of Christian Education in the late 1940s called on Presbyterian children to collect specific items for relief efforts in war-ravaged Europe--namely shoes and soap. Those items were collected and sent overseas through Church World Service.
The 1950 Junior-Hi Kit, a curriculum resource distributed by the PCUSA Board of Christian Education, featured a project for Halloween titled “Trick or Treat for All the World’s Children.” The special interest that year was collecting funds for UNICEF to send milk abroad to children who would not otherwise have any. The curriculum suggested that children use paper milk boxes to hold their money or washed-out milk cans with slits cut in the tops as collection banks. The milk cartons eventually gave way to the ubiquitous orange collection boxes.
Reverend Allison practiced what he preached. In October 1950, he and his wife Mary Emma, along with their three children Monroe, Margaret, and Mary, went out trick-or-treating in their Philadelphia neighborhood to collect donations for UNICEF instead of candy. The Allison family’s efforts brought in only $3.00 that night, and a mere $17.00 was raised throughout the Philadelphia area during that first year. And yet the project caught on in the coming years, spreading across the nation. Soon thousands of young people of all faith traditions around the United States were collecting funds for UNICEF on Halloween, a tradition that continues to this day.
As Trick-or-Treat for UNICEF celebrates 65 years in 2015, it continues to encourage children to help others their age. So far, the project has raised more than $175 million for the U.S. Fund for UNICEF. That is no small change, in keeping with the project's important influence around the world.